He may, or may not, have been rendered unfit for the first of the
World Cup qualifying matches, but David Beckham has scored a winning
goal at home - at least in the form of a British movie named after
him.
Scoring $2.9m (£2.0m) over its opening
weekend from 384 sites, British comedy Bend It Like Beckham has
proved that the UK can produce
successful local films as well as any other European territory.
The film's opening bodes well for its future at the box office, and
not just on home ground. In comparison, 2000's Billy Elliot opened
on 335 UK sites with a weekend gross of £1,541,109 ($2,214,237)
- and went on to gross a total of £18.2m ($26.2m). Elsewhere
Billy Elliot also found appreciative audiences, with a total of
$22m from the US and a global total of $106m. Similarly, a previous British film with
an ethnic story-line, East Is East opened on 79 sites in the UK
with £435,009 ($625,013)
- going on to gross £10.4m at home ($14.9m) and a total of
$28.9m globally.
The success of the Gurinder Chadha film,
which stars Parminder K Nagra as a female footballer whose dreams
of becoming a professional
conflict with the plans her disapproving Indian family, is a huge
boost for local distributor Helkon SK. The company handled Chadha’s
previous title, What’s Cooking?, last year for a total gross
of $287,441 (£200,059). The strong opening of Bend It Like
Beckham suggests it could out-perform Helkon’s entire 2001
slate of six pictures, which totaled $17.1m (£11.9m).
The film, which scored a strong site average
of $7,490, also features Keira Knightley, Jonathan Rhys-Meyers,
Anupam Kher and Juliet Stevenson.
Chadha’s previous highest grossing title in the UK was Bhaji
On The Beach, which grossed $444,993 (£309,715), in 1994 for
First Independent.
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