| THE HEAD of a leading UK independent calls
this week for a radical re-think of the two-tier ‘new rules’ pricing
policies adopted by the majors in the past year.
Simon Franks of Redbus Home Entertainment
states in an exclusive feature in this week’s HEW that the label is switching to two-tier
with the release of The Hunted and Welcome To Collinwood – but
with reluctance.
“
Our product is now two-tier priced, much to our chagrin,” he
says. “We are being forced into two-tier by the way the market
has changed.”
However, he believes the British video and DVD
market is still in a state of flux and proposes a new kind of all-industry
body to come
up with the best business model for the industry.
Elsewhere Franks slams revenue share deals, criticises the treatment
of independent rental dealers and sounds a warning against the current
fashion for indentikit Summer blockbusters.
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